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Email Marketing for Startups
Where to start?
Finding the right tool
Grow Your Audience
Collecting Email Addresses
List Building Strategies
Design
Responsive Design
Text to Image Ratio
Length & Width
Creatives & Images
A Checklist for your emails
From Name & Address
Subject Line
Preheader
Unsubscribe Link
Online version Link
Alternative Text
Link Tracking
CTA's & Links
Footer
Grammar & Spelling
Personalisation
Dynamic Content
Testing
Strategy
Goal of a campaign
Timing
Frequency
Segmentation
Mailing Types
Transactional Emails
Recurring Mails
Welcome Automation
More stuff to setup
Unsubscribe Page
Preference Centre
List Unsubscribe
Recommended Reading
Recommended Reading
Timing
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