Text to Image Ratio

Most of the email tools block the automatic image downloads by default, this could cause your email recipients to delete your email or even mark it as a spam. As a best practice, email service providers recommend a ratio of 80% text to 20% images in an email campaign. Please keep in your mind that, all spam filters have different criteria for what is a healthy balance of images and text. This is so crucial for the deliverability of the campaings

Here is a misused example of text to image ratio which ended up in Spam folder

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