Text to Image Ratio

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Most of the email tools block the automatic image downloads by default, this could cause your email recipients to delete your email or even mark it as a spam. As a best practice, email service providers recommend a ratio of 80% text to 20% images in an email campaign. Please keep in your mind that, all spam filters have different criteria for what is a healthy balance of images and text. This is so crucial for the deliverability of the campaings

Here is a misused example of text to image ratio which ended up in Spam folder